Description

Handbook of Rebranding Nigeria is an informative and thought-provoking work that examines the idea of national rebranding and its significance to Nigeria’s image, identity, development, and relationship with the wider world. The book explores the various factors that shape how Nigeria is perceived both by its citizens and by the international community, while drawing attention to the importance of building a positive national identity.

The book provides readers with an opportunity to examine issues surrounding Nigeria’s reputation, culture, leadership, governance, communication, economic development, tourism, investment, and national unity. It considers how a country’s image can influence public confidence, international relationships, business opportunities, tourism, and the perception of its people and institutions.

Through its discussion of national identity and public perception, Handbook of Rebranding Nigeria encourages readers to think about the responsibilities of individuals, organisations, institutions, and government in contributing to the development of a stronger national image. It highlights the importance of positive values, effective communication, responsible citizenship, cultural heritage, and sustainable development in shaping the story a nation tells about itself.

The book is useful for students and researchers of public relations, mass communication, political science, public administration, development studies, marketing, and related disciplines. It can also serve as a valuable resource for professionals, policymakers, educators, journalists, business people, and readers interested in Nigeria’s national development and global image.

Overall, Handbook of Rebranding Nigeria offers readers a broad perspective on the challenges and opportunities associated with improving Nigeria’s image and strengthening its national identity. It provides useful material for understanding the relationship between reputation, communication, development, culture, and nation building, making it a worthwhile addition to academic, professional, and personal libraries.

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