Business Management: Principles and Strategies

Description

Business Management: Principles and Strategies is a book on modern management techniques for private and publicly owned companies.

Written in a simple and concise language, the book outlines basic criteria in the isolation of major management objectives, business responsibilities, in addition to an evaluatory procedure in the preparation and analysis of case studies. In addition, the author has an exhaustive discussion of alternative organizational theories,
management laws and budgeting as they relate to result-oriented organizations.

The book has been written to meet the needs of business management students in the Polytechnics and Universities. Those who do not have a previous knowledge of the intricacies of management will find the non-technical approach adopted in the book very useful.

The author, Dr. B.A. Fubara, has wide and varying experiences in teaching, research and business. He is currently a Director of Pan African Bank Limited, Dean Faculty of Business Administration, Rivers State University of Science and Technology, and a United Nations Consultant in Marketing Planning and Strategy.