Political Advertising In Nigeria: Creativity, Intrigue and Electoral Outcome

Description

Sam-Loco Smith’s Political Advertising in Nigeria: Creativity, Intrigue & Electoral Outcome lends itself to the latter category: it is the first major book on political advertising out in public domain written by a Nigerian.  The gamut of its contents chronicles Nigeria’s political advertising from 1958 till the present, with dozens of data culled from Nigerian dailies.