This book by Yushau Shuaib, a multiple award winning PR Practitioner, lays out in engaging style and comprehensiveness the ground rules for starring in the international arena. Anyone wishing to create and execute award- winning communication strategies does well to consult this book.
Bart de Vries,
President International Public Relations Association (IPRA) 2016-2018.
This book gives detailed analysis of real crisis and the power of public relations in crisis communication. Yushau has clearly set the bar for this aspect of PR especially in the area of security communications. I recommend this book to crisis communication managers and security agencies in Nigeria and Africa.
Yomi Badejo-Okusanya, fnipr, FAPRA
President, African Public Relations Association, (APRA)
From beginning to the end, this book by Yushau Shuaib cited many practical cases, which left no room for guess work. It is a must-read not only for those interested in crisis communication but also for PR practitioners who want to sharpen their knowledge of, and expertise in the field.
Mukhtar Zubairu Sirajo, fnipr
President, Nigerian Institute of Public Relations (NIPR)
Yushau A. Shuaib had served as a spokesperson to various government agencies. He is currently a public relations consultant to critical institutions in Nigeria. For his efforts and interventions, he has bagged awards and special recognitions from various professional bodies including the Nigerian Institute of Public Relations (NIPR), African Public Relations Association (APRA) and the International Public Relations Association (IPRA).
A consummate writer and speaker on strategic communication, he is the publisher of the authoritative PRNigeria and the Economic Confidential magazine. He is also the author of “A Dozen Tips for Media Relations” and “An Encounter with the Spymaster.”