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Principles and Practice of Public Relations (A hand book of PR for Nigerian Students)

Author: Toye Babaleye
SKU: 148


4 in stock (can be backordered)



The book, Principles and Practice of Public Relations is a compendium of personal experiences of the author as a PR practitioner and journalist. The book is a blend between the theories and practice of PR not only in Nigeria but also elsewhere on the globe. Drawing inspiration from Senior Nigerian PR practitioners, the book contains a rich chronicle of the origin of the PR profession in Nigeria. It offers a missing link both in theory and practice of PR at a time when there is a dearth of PR books in Nigerian institutions of higher learning. Written in lucid, easy to read language, the book is a must read not only for PR students but also for anyone interested in the PR profession either for personal development or as a corporate companion for reference and application. It is highly recommended for all and sundry in the field of mass communication.

About the Author
Born in Akungba, Akoko, ondo State of Nigeria, Dr. Taye Babaleye, is an accomplished international Public Relations Specialist and Journalist with flare for Agriculture and Environmental Communication. He is currently a Senior Lecturer, and acting Head of the Department of Mass Communication, Adeleke University, Ede, State of Osun, Nigeria. He is a man of God, and a complete family man. An ordained Deacon of the Baptist Church, and a  Youth Counselor, his love for human development especially the youths brought him to the class room after rising to the peak of his career as PR Manager at the International Institute of Tropical Agriculture (IITA), Ibadan, where he worked for more than two decades. He had earlier worked as a journalist both in the broadcast and print media before turning up in the Public Relations profession. A prolific writer and an avid reader, he was for many years a columnist on agriculture and environment for the Business Day, a Nigerian foremost business newspaper. He is the author of A Guide to PR practice in Agricultural Research, and PR practice in Nigeria –A chapter in the Global Handbook of Public Relations, online, and many other titles on the roles of  communication in agricultural development. He is a sports enthusiast and a farmer.

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